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Tesla opens Flagship Euro Store in London

Submitted by on June 28, 2009 – 8:57 pm2 Comments

tesla-flagship-eu-store-2Tesla Motors, which sells world’s only highway-capable electric vehicle, opened its European flagship store in the heart of London’s exclusive Knightsbridge district on June 25.

The 5,000 square-foot showroom on Cheval Place is in walking distance from Harrods department store and convenient to Heathrow Airport – a high-profile expansion of Tesla’s international presence.
Tesla will also have regional sales and service centers in Monaco, Munich and Zurich, and four new stores in the United States. All stores provide test-drive opportunities to prospective customers and information on the growing number of electric vehicles.

Teslas qualify for numerous incentives in European countries and cities, including waivers of luxury tax, reductions in VAT, free parking and free charging. In London, Teslas are exempt from the congestion charge, a saving of up to £2,000 per year for commuters.

Tesla will begin delivering cars to European customers this summer of which the first 250 will be the Signature Edition Roadster model, priced from £94,000 on the road, with the option to upgrade to the more powerful Roadster Sport. A right hand drive entry-level variant of the two-seater sportscar will be on sale in the UK during the first quarter of 2010 to capitalize on the growing demand for the Roadster, for which 1,300 orders have already been taken across Europe.

“Thanks to an abundance of discriminating drivers and progressive public policy, Tesla is already well known in Europe,” said Tesla CEO and Product Architect Elon Musk. “We expect the London store to dramatically increase our brand identity throughout the continent, and with right hand drive models now due at the beginning of next year, the UK market will provide a solid foundation on which to build this.”

tesla-flagship-eu-store-1The Roadster is the first electric vehicle to travel more than 200 miles on a single charge, and the first ever EU and US-certified lithium ion battery electric vehicle. The Roadster gets the equivalent of 256 miles per gallon, travels more than 240 miles on a single charge and produces zero tailpipe emissions.

Tesla is also taking reservations for the Model S sedan, which Tesla expects to produce starting in late 2011. The Model S, which will likely be the world’s first mass-produced, highway-capable EVs, will have unrivalled passenger and cargo space and travel up to 300 miles per charge.

2 Comments »

  • Samson Leeds says:

    Regarding the politics of the DOE ATVM Loan awards:
    So it turns out to be all the best loans money can buy.
    Ford paid over $14M to elected officials and consultants in order to get the loan. Ford paid the third largest amount and Ford got the third largest loan. This is disclosed in public records searches and lobby filings just revealed. 21 elected officials had direct benefit from the deal.
    Nissan paid over $10M to elected officials and consultants in order to get the loan. Nissan paid the third largest amount and Nissan got the third largest loan. This is disclosed in public records searches and lobby filings just revealed. The law and public statements by elected officials state that the money was to increase American competitiveness for America car companies yet the money was given to a Japanese company who will send all of the profits back to Japan. 7 elected officials had direct benefit from the deal.
    Tesla paid over $100,000.00 to elected officials and consultants in order to get the loan. Tesla paid the third largest amount and Tesla got the third largest loan. This is disclosed in public records searches and lobby filings just revealed. Tesla’s filings show that their business model is unsustainable compared to competitors, that they were 200% off on the BOM of their car, that all of their first funding was wasted so they have to pay back twice as much to investors as competing companies and that their technology is so old, it all needs to be redone yet they still got money. 18 elected officials had direct benefit from the deal. Tesla did not even read the rules for the loan and planned to build a building when the NEPA rules make that option impossible so they had to restart the process, which is supposed to put one into a new cycle yet they were kept in the previous cycle and put ahead of Fisker, Bright and others who had applied earlier than Tesla. Tesla provided massively creative accounting records to show that they were financially sustainable and have issued numerous press releases to try to make people think that but, in fact, the truth is that they are not because of bad management issues that they cannot get past.
    The ATVM program was created by Ford, GM & Chrysler lobbyists to pad their company’s pockets and those three had pre-hardwired the entire $25B for their own pockets but something happened in the process when Senator Bingaman added a few key lines that opened the door for OTHERS to apply to build green technology and required that those who get the money were “financially sustainable” businesses. Back when the ATVM was authored to save Detroit, it was fully known that Detroit was going to go bankrupt. Ford had the same problems as GM and Chrysler but they went around the world getting bailout money instead of going first to US funds. As law required public exposure of the bankruptcy, Bingaman’s brilliant plan to finally create a green transportation industry was revealed. The very people that had stopped green cars for over 100 years suddenly became the first people to, accidently, cause them to happen but now others could do it too.
    Bingaman should get the Congressional Medal of Honor for pulling off this impossible trick and finally giving America the Electric Cars it should have had for the last hundred years.
    Once Detroit realized this, they tried to hijack the whole ATVM program with a takeback at the end of 2008 but that effort was defeated by a close late night vote. Now that it was out there, Detroit lobbyists and influencers fought to get the review of applicants delayed for as long as possible because they realized that, in a recession, most of the smaller competing interests could be forced to go out of business if they could just be kept away from the money for long enough. Major American TARP banks have said that the standard commercial loan process that each of these 26 applicants (not hundreds of applicants- There were 26 applicants in the round) should take 4 weeks at the longest and 3 weeks nominally.  The lobbyists for Ford & Nissan forced DOE to change the rules part way through and eliminate the “first come- first served” traditional American business ethic that had been written into the law of ATVM Section 136. They got it changed to “It does not matter how together you were, or that you had your application in on time, we are moving these three guys in ahead of you because they spent more money on the politicians and lobbyists”. It seems clear that the loans were delayed due to political agendas and not process issues. It is not that there were no resources for the review as the Section 136 law provided over $10M in staff fees to review 26 people (Banks spend $10,000.00 to review 26 applications)
    Bright Automotive had applied on time, ahead of the others, turned in low overhead numbers and a great path too profit but they were virtually ignored while intensive meetings were conducted with Nissan, Ford and Tesla because those parties paid for it. The law says that this, and the purchasing of favors, gave those parties an unfair business advantage using taxpayer dollars, over Bright. A case Bright would easily win if they choose to run with it.
    Clearly, it isn’t over yet. Stay tuned for the Senate, Congressional, Ethics Committee and media reviews of this one. Watch for the charts connecting who-to-who. (It is OK to re-post this)

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